Roadmap

As a follow-up to our Shopify store credit feature release, we’ve now made this feature available starting from the Pro plan. This change's goal is boosting plan upgrades, especially since many Shopify customers have requested this feature.

Customers can now create Points Multiplier campaigns (e.g., 2x, 3x, 5x) for specific products, collections, merchants, or branches. Campaigns can be configured with multiple rules for precise targeting, such as Merchant = Zara or H&M, or more specific combinations like Merchant = Zara and Branch = Mall of Egypt.Use Cases:

• New Collection Launch (Collection-Based): Apply a 2x points multiplier on purchases from a newly launched collection for the first month to encourage customers to try new arrivals.
• Merchant Collaboration Campaign (Merchant-Based): Run a 3x points campaign with a specific merchant for a limited time to increase brand exposure.
• Boost Traffic at Specific Stores (Branch-Based): Apply a 3x points multiplier for purchases at the Mall of Egypt store to boost foot traffic.
• Multi-Dimensional Targeting (Merchant & Branch based): Offer a 5x points multiplier for Zara purchases at the Mall of Egypt, using multiple campaign rules.

Building a referral program could sometimes be challenging with the so many factors that need to be measured, configured, and monitored; nevertheless, if created well, it could be a highly effective and cheap marketing tool that raises brand awareness, acquisition, and sales.